Credits: Creative Direction: Francisco Delgadillo (Gestudia); Branding System Development: Eric Seanor; Web Design and Development: Kenny Aber
Yellowbrick
Positioning itself as the premiere provider of hybrid cloud data storage, Yellowbrick were looking to keep their existing logo but refresh their branding with a new visual language system. These data lines move through space on an isometric grid based on the geometry of the logo. Intersecting, branching off, and converging, they capture the complex and dynamic nature of vast quantities of data being processed between the cloud and on-site data management centers.